FIFA reveals Unique brand identity for the euro 2024

FIFA unveiled the unique brand identity for Euro 2024 and presented it in a spectacular way at the Olympic Stadium in Berlin.

The logo is inspired by 55 UEFA members and by their national colors, which come in different combinations to reflect the shape of the Olympic Stadium.

The famous Henri Delone Cup is in the center of the logo, while the 24 colored pieces around the trophy represent the 24 participating EURO teams.

FIFA said: The brand promotes a EURO where everyone feels welcome and diversity is celebrated. Football is a place where everyone should feel at home and the brand is a first step in building that home in Germany for UEFA EURO 2024. The brand assets, from the logo, to the patterns and brand video, celebrate the diversity of fans and European football.

The creative agency VMLY&R Branding from Lisbon, Portugal, designed and developed the brand.

The UEFA President, Aleksander Čeferin, said: "It is great to see the logo of UEFA EURO 2024 come to life at the iconic Olympiastadion. From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities: a EURO which is truly for everyone. For one month, we will be united by football in the heart of Europe."

UEFA EURO 2024 tournament director, Philipp Lahm, said: "EURO 2024 will be a EURO for all and we look forward to welcoming fans from across Europe and the world to Germany in the summer of 2024 to celebrate a great football party together. The logo and brand identity for the tournament convey this message perfectly."