Visual identity is how you shape perception and create an impression through the visible elements of your brand. Images are a powerful form of communication, specifically because they do not communicate with words.
Brand Name - brand name refers to the word or words used to identify the company, product, service or concept.Logo - Simply put, a logo is the visual trademark that identifies the brand.
Visual Strategy - A visual strategy can help you plan for each. Visual strategy is the thoughtful and skillful application of key visual communication principles to solve communication challenges. For our purposes, visual strategy includes the creative and analytic decisions that inform any visual expression of a brand. Key visual - refers to graphic elements used repeatedly in marketing communication as a part of a current marketing campaign or consistently in all materials of a brand.
The use of key visual is a very successful way of building the recognizability of a brand and establishing longterm relations with clients. Identity design - essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company's overall message and promote your business goals.
