Types of Brands

Different types of brands include individual products, product ranges, services, organizations, individual persons, groups, events, media, and e-brands.

A person can be considered a brand. It can be comprised of one individual, as in the cases of Elon Musk or Gary Vaynerchuk. Personal branding is intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Group branding happens when there is a small group of branded entities that have overlapping, interconnected brand equity. For example, the Ellen Show. Similarly, the Rolling Stones represents a group brand that is strongly associated with the personal brands of its members (most enduringly, Mick Jagger, Keith Richards, Ronnie Wood, and Charlie Watts).

Events can become brands when they strive to deliver a consistent experience that attracts consumer loyalty. Music festivals like Coachella or sporting events like the Olympics and touring Broadway musicals like Wicked. The strength of these brands depends on the experience of people attending the event. Savvy brand managers from product, service, and other types of brands realize the power of event brands and seek to have their brands associated with the event brands through sponsorships. Event sponsorship is now a thriving big business.

Media brands include newspapers, magazines, and television channels such as CNN.

E-brands exist only in the virtual world. Many e-brands, such as Amazon.com, E-Bay , have a central focus on providing an online front end for delivering physical products or services. Internet branding also referred to as Online branding is a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace.