Book by Jens Muller and R. Roger Remington

Logo Modernism was written by Jens Müller and Julius Wiedemann and was published by Taschen at the back-end of 2015. The book focuses on the period between 1940 and 1980, examining modernist ideas in graphic design through documentation of close to a whopping, 6000 logos!

Originally published: 2015 Authors: Jens Muller, R. Roger RemingtonOriginal language: GermanEditors: Jens Muller, R. Roger Remington, Julius Wiedemann

Book by Josef Albers

Josef Albers’s Interaction of Color is a masterwork in art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this influential book presents Albers’s singular explanation of complex color theory principles.

Josef Albers Yale University Press, 28.06.2013 - 193 Seiten

Book by David Airey and David W Airey

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. 

Book by Marty Neumeier

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Book by Sarah Hyndman

This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.

* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.

This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

Book by Steven Heller and Véronique Vienne

New in the "100 Ideas That Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation). 

Paperback, 216 pages, Published April 18th 2012 by Laurence King Publishing