KFC shows, new packaging design

Fast-food chain KFC has shown a new packaging design and is planning to roll it out in restaurants this summer.

The new design packaging will be applied for KFC’s buckets, sandwich wrappers and
cups. KFC says the design “reflects the brand’s identity with a more modern take on the KFC signature red and white stripes”.

KFC's chicken bucket will also get a makeover, with a new "Fried with Pride" logo. While Colonel Sanders will still dominate the front of the bucket, its back will include information about how it makes it trademark fried chicken.

The new packaging includes reheating instructions, which the chain said is "because KFC's fried chicken is just as good the next day."

The new packaging also includes images telling customers to "order ahead" via its app.

Fast-food chains have seen a massive surge in online orders during the pandemic, and by encouraging customers to order food via the app companies can collect more data on order behavior and find out how to drive more orders.

KFC new design packaging

The company said: “Our updated packaging is a step forward in the balance of business growth and environmental sustainability. “It offers fully certified sourcing of paperboard by either the Sustainable Forestry Initiative or the Forest Stewardship Council (FSC). “Four of our new packaging items are [also] approved for labelling by How2Recycle.”

The fried-chicken chain joins McDonald's and Burger King, which also unveiled new-look packaging during the pandemic.

Source: Api News